I heard the sirens behind me before I saw the flashing lights of an ambulance, followed closely by a fire truck. Like everyone else on the roadway, I looked around trying to figure out where the ambulance was heading, and as soon as I saw the lights, eased my car over to the right side of the road. Only the ambulance wasn’t traveling in the direction of traffic, the ambulance was heading for whichever side of the roadway was clear, if only for a few car-lengths – much to the surprise, no doubt, of those in the oncoming lane of traffic.
I figured it must be a truly urgent emergency for the ambulance and fire truck to be commandeering both sides of Pacific Coast Highway. Nonetheless, drivers on either side were nudging their cars onto the side, out of the way. At no time did the ambulance have to blow its horn, slow down, or do anything else to get where it needed to go.
We care. We really do. In moments of crisis, large or small, our respect for one another simply as human beings, shows up. I am reminded of a very touching video posted in the final weeks of the chaotic Presidential campaigns, which featured a woman trying to find the owner of a lost dog found wandering in a parking lot. It was an “equal opportunity” posting, in that the same situation was played out in both Trump and Clinton rallies. The woman wore a “Trump” t-shirt in the Clinton situation, and a “Clinton” t-shirt in the Trump situation. Didn’t matter. People in both rallies, without exception, treated the woman with respect, and tried their very best to help her find the dog’s owner. Small crisis, true, but oh-so-telling.
We care. We really do. So what if, this New Year, we made a resolution to show our caring, our respect for our shared humanity, when it isn’t a matter of a lost dog or tragic accident? What if, just as a matter of course, throughout our most ordinary of days, we made the effort to give people the benefit of the doubt, to assume people are doing their best (including ourselves!), and to respect them, regardless of whether or not we agree with them?
I know, it’s easier to do with lost dogs than it is with co-workers or family, much less strangers who are rude to us or ignore us altogether. But heck, we’re still all in this together, and a little bit of respect and consideration goes a long way.
And who knows? Someone may give you some of that respect and consideration when you least expect it, in a most delightful way.
Ravioli, Tiramisu and lush red wine- we all know how amazing all of these things are in Italy. But another thing that Italy is famous for are its beautiful and renowned travel destinations. This country is filled with remnants of the Roman Civilization and extraordinary architecture from the past. What most of us don’t know is that Italy is actually home to the largest number of UNESCO World Heritage sites. Literally everything in this country is worth seeing. But for those of us, who don’t want to or don’t have enough time to go through the whole countryside, here is a list of places you can visit to ensure you get the best of Italy:
1. The Leaning Tower Of Pisa:
This architectural beauty is actually a mathematical phenomenon that still confuses many brilliant minds. The tower of Pisa, famous for its incline is actually a wonder of the world which the most important reason for you to see it. And if you’re a fan of archeology then that’s an added bonus as well. People from all over the world come here all year round to view this. And if you’re planning to go to Italy as well make sure you book your tickets using Alaska Airlines.
2. The Colosseum:
The Roman Colosseum is also one of the Wonders of the world and is the largest amphitheatre in the world. This was created by the prehistoric Roman Leaders and is one of the biggest mementos of the Roman Civilization. It has more than 80 entrances and can house more than 50,000 people at one time. This amphitheatre was actually made as a center of sports and entertainment and has hosted several such events throughout history. However, its condition has deteriorated significantly over time due to natural disaster and climatic conditions.
The city of Gondolas and water, Venice is a sight to behold for anyone who loves water. The city is famous worldwide for its beauty and the fact that it has been built completely on water. If you’re a romantic at heart, then this is the one place that you should definitely not miss out on. The structures here are comprised of over 150 canals in such an intricate manner that further enhances the beauty of the city.
4. Piazza Del Campo:
The city of Tuscany is home to one of the most beautiful and magnificent medieval squares – The Piazza Del Campo. This seems to be very common in Italy, but this structure also has some of the beautiful architecture that has been seen in the world. Twice or thrice a year a horse race is hosted here which involves circling the Piazza Del Campo and that is definitely a sight to see.
So book your ticket to Italy today using Alaska Airlines and remember to have a lot of fun and stress less holiday!!!
Being able to make more money in your business when you are taking a vacation sounds amazing and it is possible. In this article, you will learn how to take a vacation and make more money in your MLM business.
There are 3 reasons that you will be able to make more money in your MLM business because of your vacation so get ready to pack your bags.
Shows the Lifestyle
The last thing people want to “sign up” for is another job but when you can show how network marketing allows you to travel and enjoy life, more people will be interested in joining your team and coming on board with your business. Show people the lifestyle by going out there and living life. Not everyone is impressed by your ability to be a shut in.
Sense of Urgency to Get Things Done
When we are getting ready for vacation we understand that we need to get things done. We often get more done in the last few days before a vacation than we have gotten done all month. This is because our brains are helping us work toward the reward instead of just trying to keep busy with mundane tasks.
Clears Your Mind
After you get back from your vacation, you are going to have a new drive and desire to get things done. You will be operating with a clear mind. It is kind of life rebooting your brain so that you can think clearly and be able to get things done in a much more efficient manner.
So, now that you know, get ready to take your vacation and reap the benefits. Grow your network marketing business and enjoy your life at the same time.
Stop! Turn off your cell phone.
Quit tweeting and texting for the next 4 minutes. Grab a cup of coffee.
Shut the door so there are no distractions. This is that important!
Because I’m about to reveal to you the greatest secret to getting a business loan for as much as $25,000, $50,000 or even $250,000 – even when the bank says “NO!” and even if you don’t have perfect credit.
I have to warn you though… Don’t pay attention to the credit card companies. Forget everything you’ve heard. You can actually hurt your chances of getting the small business loan you need if you follow their advice.
It’s true. Why? Because they’re more concerned about raking in record profit margins and reaping huge bonuses! They don’t care about your business or if you get a business loan.
Credit cards companies want you to keep piling up debt on your high-interest personal credit and hold you personally liable for your expenses.
Do you think they really care if it takes you 10, 20 or 30 years to pay it back? Or if lowering your spending limit for no good reason has affected your business? Or if your personal credit is destroyed while you try to build the business of your dreams?
Of course not. Not when it means more money for them! And let’s not leave out the banks. Business lending is at all-time lows. Think they’re interested in taking a risk, however small it may be?
The secret… How to get a Business Loan
But there’s a little known secret that most small and mid-size business owners don’t know about. Heck, even most credit card companies don’t advertise it. I didn’t even know about it and I’d been running businesses for years!
Accountants I’ve used for years weren’t aware of it. Lawyers who I’ve paid up to $700 an hour didn’t know about it. But I’m about to reveal it to you right now and it won’t cost you a penny…
I’m not going to make you read every word of this or make you jump through hoops to get the secret. I know you’re busy so I’m going to give it to you right now and then explain how to make this secret work for you.
Here it is: You can get a small business loan. Usually reserved for large corporations, there’s a 7-step process for small and mid-size business owners to get the business loan they need without a traditional personal guarantee.
Mystery solved! More about that in a moment…
Whether you’re looking for a start up business loan, have an existing business or if you’re buying a business or franchise, you can now access working capital.
Don’t have perfect personal credit? No problem.
It doesn’t even matter if you have less than perfect personal credit. You can still get business financing, whether that’s a merchant cash advance, or business loans with bad credit.
That’s right. You no longer have to rely on your personal credit to finance your business. You can rebuild your personal credit and create a business credit profile to get the business loan you need to grow your business.
Imagine not relying on just personal credit cards to finance your marketing, purchase inventory or pay for expenses… sleep easier every night knowing one misstep won’t cost you your family’s home… and get access to much needed working capital so you can expand. That’s a dream come true for many business owners I work with, especially right now.
Does this sound familiar?
“We’re very sorry to inform you that your credit limit has been reduced due to current economic conditions… “blah, blah, blah!
Take one client we’re working with right now. Mike owns a dozen wireless phone stores. This is his most recent venture after successfully running other small businesses for more than 30 years. And just like he’s always done, he financed his inventory with his American Express card.
Every month he bought $50,000 worth of inventory, sold it and paid it off before the end of the month. But just a few months ago, his purchase was declined. American Express reduced his credit limit from $50,000 to $30,000 without any notice – not because of anything he had done.
The only response he got went something like this: “We’re very sorry to inform you that your credit limit has been reduced due to current economic conditions… ” blah, blah, blah! So he had to scramble to find other ways to finance his inventory. A short while later his $30,000 inventory purchase declined. Why? Because his credit limit was reduced to $20,000. Then his credit was squeezed again to $10,000.
It gets worse. As his credit is getting squeezed American Express is reporting to the other credit bureaus that his credit is being reduced so they also follow suit.
Meanwhile, the amount of debt as a percentage of his total available credit or what’s called his debt utilization rate increases. This is one of the most important indicators creditors look at when evaluating a credit score – and Mike’s personal score was dropping like a brick.
When he came to us, we immediately showed him how he could separate his business credit from his personal credit and his first reaction was, “I didn’t know I could do this. Are you telling me that I could have been building business credit and may still be able to get a small business loan?”
The answer is, “Yes!”
We’re working with him to help him and he’s borrowed $100,000 that does not have a traditional personal guarantee.
You really can get the funding you need without putting your personal credit at risk.
I’ll show you how in just a moment. But first I think it’s important that you know a bit more about me.
I own a firm that specializes in helping business owners get the business loans they need to finance their businesses without sacrificing their personal credit.
If you’re like me you probably thought business funding wasn’t even an option.
As a small business owner (prior to starting my own financing company), I personally guaranteed everything because I thought that’s the way it was done. I even prided myself on how well I did it while growing my Internet marketing business. I started with a $5,000 line of credit on my American Express and I played the 30-day float. Over time, I was regularly spending $300,000 on my card – every month!
If anything went wrong the expenses would have crushed me. I didn’t have that kind of money to cover the costs! Fortunately, I was lucky enough to avoid disaster.
People can see through smoke and mirrors. Maybe it was different in years past but these days people are very smart. In this article, we are going to talk about how being authentic will help your network marketing career.
Let me first let you know that being authentic to me does not mean that you share all of your business with the world. Being authentic means being in line with whatever message it is that you are sharing. If you are talking about financial freedom and you don’t have it, you should be talking about how you are working toward it and what you are learning instead of trying to make people think that you already have it.
One of the things I remind myself and teach to my team is that the truth is good enough. Maybe we are not impressed with the success that we have so far but it could be just what the person we are talking to needs to hear.
When I am talking about success, I don’t even necessarily mean monetary success levels, it can even mean that you’ve enrolled one person or got one customer. Whatever your story is, you have to be good with your story and be authentic. This does not mean that you tell the world all of your problems. People don’t need to hear all of that. You can give your story after you’ve gotten through your challenge. When was the last time people were inspired by a rags to rags story?
When you are talking to people just connect with another human being and be genuine in your writing and any other communications as well. The more that you do this, the more people will know, like and trust you. We all know that these are the people that we love to do business with and that is how your business will be helped by being authentic.
One thing us retired entrepreneurial company founders like to do is think up new potential start-ups. Luckily for me, I’ve started a little think tank that has several of us on board. Lucky also for you, if you want to start a business, we don’t mind sharing our ideas with you, heck maybe you can get some funding and make a go of it, do something great, fill a niche and be the next successful start-up entrepreneur out there. I wish you well.
Okay so here is a recent idea we came up with, actually it is an old idea, rehashed. There have actually been some franchises that do this. This has a different twist. Do you know how rest stops along the highway sometimes have vendors selling food? Usually, someone has a deal with the state and gets a license to do business there? How about a mobile food truck that serves up Lattes, Mochas and Espresso – high-end coffee?
One of our think tankers suggested we call it “R and R” and try to get it licensed in all states.
Indeed, there are mobile restaurants in every state almost – some have purposely made it tough on the sector due to restaurant industry lobbyists. I like the name idea, and I had once prepared a business plan for my brother’s company – the potential company would have been named Jumping Java – with on-site corporate parking lot delivery. The runners would take the orders and deliver the coffee inside the company. R&R might be a good name, but some people drink coffee to pep-up and not to rest or relax, so that might not be the right name. Unless you told them the name was for “Ramp-up and Race-Forward” or something. Well, it would be a huge logistic nightmare, you’d need commissaries for the mobile units, home bases, required by law.
You’d need permission where to park, licenses in every city, most cities have ordinances for what they might deem street vendors thus, controlling when and where you can set up. Each state is required by law to send it out to bid, and then the lowest common denominator, minority company paying ridiculously low wages would be competing with you while their employees lives 10 people to a house, and they got a 15% bid advantage for being a minority or woman owned business, and an SBA loan, that others could not get.
Then the government would PR the crap out of it telling everyone how some Bozo Congressman was providing jobs. It would be a nightmare to deal with the state. Worse, they often close the rest stops for no reason, and you’d be out of business for that time period. Then there is the crime issue, and angry people that the bathrooms are not cleaned, even though that isn’t your fault. You should see the stuff that goes on at rest stops. Although having someone there selling something does add a level of safety, because people are there.
One think tanker noted; “Sometimes there are people giving free coffee at rest areas trying to make their roads safer.”
Yes, I’ve seen that, and I am in favor of it. Maybe the state would pay for just plain “free black coffee” and you could sell the higher-end coffee drinks or, the state gives you free rent, if you give the cheap black coffee out for free and then are free to sell the expensive stuff. Be Great, Don’t Hesitate.
Let any one of these 5 situations into your business and you’ll ravage your entrepreneurial career:
1st – Stop needing each other:
There’s a considerable chance that the partnership power and responsibility structure will start to shift and will look very different starting anywhere from 3-12 months after inception.
In the beginning of any new venture, a dynamic and compelling new venture phenomenon, made up of fear, anxiety, stress and excitement, emerges and makes for an impressive personal barrier disintegrator. No facades and no charades are the hallmark of a new venture. The partners forget about their own needs and are on their best behavior. Everyone is madly in “love.”
“Needing each other” is a compelling power source in successful business partnerships. In most partnerships that “need” is the bond that keeps it all together. As time passes, especially after the 12th month of being in business, everything and everyone starts to shift, evolve and a displacement arises that will be unsettling and transformative for the business and all the players.
See #4 for more information on “not needing each other”
Solution: Accept the fact that the above information is valid. Discuss it openly with your business partners. Be vigilant and sensitive to your business partners and what they say and do and how they say it and do it. You don’t have to be “a touchy feely kinda person.” Think selfishly. Think protection for your future. Think protection for your business’ future. Communicating, openly and civilly, is the only preventive measure that will increase the chance for a favorable outcome.
2nd- Allow your significant other to point out all the expensive gifts your partner’s significant other is receiving and they’re not:
Significant others, and other family members, can be the source of great pain and distress when it comes to the relationship you have with your business partner.
Greed, jealousy, being overcritical, being generally resentful, tactless and being superficial are some of the flies swimming around in the business partnership ointment. Money and power sometimes brings out the worst in “significant others” and family.
Solution: There’s two parts to the solution:
a-It’s the smart business person who pays extreme attention to the health and tone of his business partnership. It should be the number one concern, above and beyond anyone else in your life. I know I’ll get a lot of Boos and Hisses but, if you take care of your business and the business partnership, it will always take care of you and the people you love and who love you. Everyone will be happy and satisfied.
b- Going to, or inviting in, a counsellor or therapist to meet privately once a month, individually and aggregately, with the business partners will always be money well spent. I’ve seen the wreckage that family members have created in some very successful businesses.
You will have partnership strife and discord. Bet on it. Prepare for it now and have the preventive and supportive resources at the ready and/or in play from the beginning. It will be a shame if one day you’re standing outside your padlocked office wondering what happened.
3rd – Have sexual relations with a family member of your business partner:
I “feel” the smirks already. Talk about destruction. This is an insidious act of extreme betrayal. It not only will leave your business ripped apart, it will destroy precious family and personal relationships. People will be crushed and devastated for a lifetime.
The reputations of all the partners will be tainted. You’ll be amazed and appalled at the same time to find out how many suppliers, banks and customers will turn their back on you. They know that with a soiled and stained situation like this, destruction and failure may be close by. No one wants to be part of this, especially if it hurts them financially. Something many people take for granted is that It takes years to build a reputation that’s respected and trusted. It takes 24 hours or less to blow it up.
Are you are going to make your bed and Lie in it, or not?
Solution: If you’re over 18, take a wild guess. Under 18? Talk to someone over 18.
4th – Do some self-talk about how you deserve more money than your business partner:
“I’m working so much harder than her.” “He was supposed to be the sales end of our business but…” “Our biggest customer can’t stand her.” “He can’t handle the pressure.” “I never realized how much she talks.” Do I need to go on? You may recognize one of these.
In the beginning of a new venture there’s “reality” and there’s “wishful and well-intentioned thinking.” The responsibilities and strengths that you bring to the new venture are not necessarily the responsibilities and strengths that will be in play when things get started and are rolling along.
Being aware of each partner’s powerful strengths and their ‘vulnerabilities’ will allow weekly partner meetings to be productive and allow for everyone to be open, honest and transparent. Staying flexible and being willing to adapt, not only leads to a sustainable business but what’s more exciting is, it leads to personal growth for all the partners.
Solution: There’s 3 parts to the solution.
a-Mandate, enforce and re-enforce up close and personal, respectful and empathetic communication meetings on, at least, a weekly basis. These meetings are confined to the partners only and are done behind locked and closed doors. Bring in food. Do not go to a public place to talk.
b- There are always 3 realities: Yours, theirs and the business’ reality. Work with the reality of the business only and adjust your life to the needs of the business. I repeat, make your business the priority above and beyond all others and the “others” will have a phenomenal life.
c- Accept as fact, that you may have to change your place and responsibilities in the business as time passes. Welcome it with open arms. If you have a problem with this I say, respectfully, get a therapist as soon as possible. Your reluctance is connected to, and about, ego, self-image and self-confidence. It pays to have someone help you disentangle your emotions and consequently save your entrepreneurial career.
5th -Start the new venture on a 50/50 ownership platform:
If you’re forced to initiate an equal stock partnership, then having or learning patience, empathy, and anger management becomes even more crucial and essential than ever before. A 50/50 is fine until the “cracks” start to appear. If you don’t follow the advice in step #4, it could be the beginning of the end for everyone.
Some interesting points:
a-In a partnership breakup your net worth is never, I repeat, never what you think it is. It’s always much less.
b-Banks, customers, suppliers and even employees will scatter when they get a whiff of bad news on the horizon. Your net worth could entirely dissipate in the time it takes you to say “Wait, I changed my mind.”
c-Make the partnership agreement as simple as possible (two pages is good) or you’ll find that the lawyers will make more than you.
d-You could make a 51/49 % stock ownership with a 50/50 % profit split. It’s worth it to give up more on the profit split in order to get 51% ownership of the company. In any event, no matter what you decide it’s always wise to have salaries, expenses and benefits remain equal.
Solution: See the solution in step #4
“Now go with your eyes wide open”… Good Luck out there.
A Personal Note:
I’ll be accused of being negative and shortsighted. My response: That’s Crap. This is reality. This is life. It’s raw, pure, up close and certainly personal.
You don’t like the article? I understand. The truth and reality have a way of making people feel uncomfortable.
Just do me one favor. Print it and put it in a drawer, in a sealed envelope. Open it 12 months to the day that you started your business. If I was right you unfortunately learned a valuable lesson and if your verdict is that I was wrong, please take a closer look and search for cracks in the partnership relationship. You may be in the “subtle stage.”
Partnerships are great when they’re solid and built on mutual respect. Unfortunately, this is not a perfect world. This article is about possibilities that you must be aware of and in tune with. Consider this article a practice “fire drill.” Adapt now, because when the flames start to roar, it’s too late.
This article is about coating your business relationship with empathy. It’s about knowing that you’re not only responsible for your welfare and performance, but you’re also responsible for your business partners state of being. I’m not advocating that you become super-parent. I’m advocating for you, and this article is all about your protection and your financial and mental well-being.
Once again. Good luck out there and never, ever give up on your dreams.
Traveling alone seems to be a pretty daunting thing to do. Ten questions come to your mind. What if you get stranded somewhere? Can you go out alone at night? Won’t it look strange to eat alone in a restaurant?
All these kinds of worries and other things like will I get attacked by thieves? Or what if my car gets stuck in a ditch? Plague the mind of many travelers before they go on their first solo trip. But once you know the benefits of solo traveling all these thoughts will instantly be removed from your mind. Here are 8 best tips for solo travelers that will help you in how to go alone without difficulty.
Plan In Advance – Before you travel, it’s best to do some planning. You don’t need to have a detailed plan, but you should at least know a few basic things like where you will stay? It’s best that you book your hotel before you leave.
Pack Less And Light – It’s always the best idea to pack light so that you can manage your luggage quickly without any assistance. One suitcase, backpack and carry on will suffice your requirement for a one or three week trip.
Try Traveling During Day Hours – I highly recommend that you should plan your arrival during the daytime so that you can find your way easily through an unfamiliar city.
Mingle With Others – When you are travelling alone, it’s a good idea to mingle with the other travellers. The lounges and common rooms of hotels are a great place to meet new people and make short term friends and get great travel advice.
Connect With Locals – Meet the locals, many cities have free local tour guides, but you can also connect with the locals through different websites and enjoy your vacation in a better way.
Look At The Things Around You – Take your time in observing your surroundings, watch how people interact with each other and how things work in that place. While sitting at a coffee shop, or park or just killing time walking around the city, you can learn how to pay your bill whether at the table or counter or how to hail a cab, etc.
Open Up – Honestly, speaking I know traveling alone seems to be pretty scary, you can get insecure easily and get all your defenses on, but that’s not the right approach its, best to talk to strangers, smile and start a conversation. Be curious and ask questions that seem important.
Enjoy Yourself As Much As You Can – Go out in evenings, go to different bars and pubs and grab a seat at the bar. Go to local drama shows or concerts, do everything that you want to do and enjoy your solo trip as much as you can.
We all know the problem of the revolving-door in our political leadership and bureaucracy. Folks are in and out of government, keep their contacts and make a fortune from the known reality: it’s not what you know but whom you know. The problem with all this is exactly what Adam Smith warned us about; the incestuous relationship between government and business. Corporations in the US are large and powerful, and have and hire the best talent, retain and control endless resources – these corporations do not NEED government favors, nor does their executive leadership, they are doing fine.
To secure the most optimum efficiency in our economy, we must keep the free-market as free as possible, when we allow a skew due to political favors or inside information, or allow lobbyists to the run the table, often at the expense of the people all we do is prove the cynics correct that; the game is rigged. Perhaps this is why Donald Trump has promised to; Drain the Swamp. And, he’s human too, I have no doubt he will drain the left-side of the swamp first, but it’s still a good start. The trick is to set a new set of rules, lay down the letter of the law, and move forward.
In Harvard Business Review, December 2013 Issue, there was an interesting article titled; “Unwinding Inequality” and in that article was a quote by Angus Denton; “When people use their success to change the rules in their favor, that success is no longer to be celebrated.”
“Yes,” I say, “Indeed.” But let’s take this argument to a higher level shall we. First, I find it rather hypocritical to read of this in the Harvard Business Review, as most there believe in the concepts of Adam Bellow who wrote the book “In Praise of Nepotism” which might explain why all the Supreme Court Justices went to Ivy Leagues, Harvard or Yale, some both. Worse, look at the academic records of the last 5-presidents of the US, and a darn good many senators, and heads of major bureaucracies, corporations and NGOs.
Second, if we dissect that quote, it talks about “success” and the concept of changing the rules once one, a group or corporation gains in the synergy of their own success. Well, isn’t this really the same challenge with guerrillas or terrorists attacking the status quo, authority and government – if they succeed, they are then in control and then they inevitably seem to use the same so-called tyrannical methods of ruling that their predecessors had before they ousted them – thus, the word “revolution” as it just goes round and round as another group comes along to then unseat their new authority.
Now, one can see a similar process in business and industry. For instance, read;
1. “Rule Makers and Rule Breakers,” by David Garnder
2. “First Break All the Rules,” by Marcus Buckingham and Curt Coffman
3. “The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business,” by Clayton M. Christensen
Once the company garners market share synergy, and industry status, it moves to change the sector’s associations to lobby to get the rules and regulations changed to its way of doing things blocking future disruptive competitors from coming along to change the industry just as they had to get to where they are today.
The easiest way to do that is through crony-capitalism, campaign contributions, public-private business partnerships, which also leads to selling goods and/or services to the government and secure a free flow of money to further continue their dominance by playing with the political elite – who all went to Ivy League schools. Thus, I find it so fascinating that HBR (Harvard Business Review) had the gall to even publish that article – due to the obvious hypocritical nature of the norm which comes from that elitist institution. Please consider all this and think on it.
These ten factors may not necessarily appear in the same order as listed below but certainly, they are vital for the issue at hand.
HERE ARE THE TEN QUESTIONS TO ASK YOURSELF:
1. What type of online business do I want to engage in?
2. What do I have on offer that will be better than my Competitors in my niche?
3. Do I need to prepare a business plan for my business?
4. How much will it cost to set up my business?
5. Is my business online based or BOTH online and offline?
6. Do I need a dedicated website for my business and how much will it cost?
7. How will I market my business whether online or offline?
8. What is the right strategy to use to market my business?
9. Am I getting value for money in advertising my business?
10. Am I reaching the right audience with my advertising?
Having a positive answer for all these questions can only lead you to the next stage of your pursuit of running an online business.
Engage yourself in research into the business you want to get involve in and have a go at it. Take for instance, the Mobile Phone Industry. Statistics have shown the total number of mobile phone users worldwide from 2013 to 2019. For 2017 the number of mobile phone users is forecast to reach 4.77 billion. Customers and potential customers use their mobile phones to browse the internet for Products and Services more than a Laptop or Desktop computer, so it make sense for business owners to utilize this piece of technology for marketing their products and services. This could suggest that there is an opportunity to tap into the mobile app industry to meet the needs of these businesses requiring mobile apps.
Millions of apps for almost anything you can think of, are now in circulation whether for free download or at a cost. You might ask, why don’t I have a slice of the pie and start a mobile app business? The excitement kicks in, but one has to have some kind of knowledge about the whole App design process. This will probably force you to dig deeper into your research on the whole aspect of mobile app development. With this being established, my first question is answered; through study and research, you have made an informed decision to get involved in Mobile App Design and Development. But, what will you be offering that will be better than your Competitors? This is not a simple question to answer, but to say the least, strive to offer quality products and services to customers, and simply make your Products and Services more affordable while maintaining quality.
Starting a business without some kind of a business plan is like driving onto a very long motorway with 1/4 tank of fuel, with the hope that it will take you to the next service exit. The business plan will give you a breakdown of what you need for the business even though success is not guaranteed, as there are a number of opposing factors along the way.
There are a lot of businesses with little or no startup cost as opposed to other businesses with huge startup cost. It also depends on whether your business will both be online and offline. You have to decide if the business you want to indulge in, has minimal startup cost.
To setup an online business, does not have to cost an arm and a leg, if you take the time to do extensive research into the business you want to get into.
If your business is online based, advertising it to the right audience can be a huge task. Finding the right sources to advertise your business, can be quite challenging and risky as this is where you can spend huge sums of money to advertise, but yet get little return on investment if the advertising strategy is wrong.
Advertising a business to a targeted audience involves a number of factors like;
1. Google Indexing
2. Search Engine Optimisation (SEO)
3. Domain Authority (DA)
4. Page Ranking (PR)
5. Back links
6. Social Media
7. Joining Forums
9. Google AdWords
10. Google Analytics
11. Keywords Research
To do all of these stuff can be demanding and boring, but if you need success in any business, you just have to get on with the task at hand.
Handing over this challenging task to an SEO Expert can be quite expensive. If you put the time and effort in and do your research and utilize the available SEO tools on the Market, believe me, you can bring your online business to life without ‘breaking the bank’.
To conclude, I would say to minimise business startup costs, try to do as much as you can yourself. When you have exhausted all avenues, seek help.
I did not need any website design experience to build the Apptitecture’s website. Therefore, not having to ask a web designer to build a website, has saved me some money which I was able to channel elsewhere in the business. Starting an online business can be quite daunting but with hard work and determination, you can have a successful business in the end.